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Marketing Financial Services Mike Wright 2º edição
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Marketing Financial Services
Mike Wright
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.
420 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 20 de outubro de 1995 |
| ISBN13 | 9780750622479 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 416 |
| Dimensões | 246 × 191 × 30 mm · 808 g |
| Idioma | Inglês |
| Editor | Ennew, Christine |
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