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Brand Sense: Sensory Secrets Behind the Stuff We Buy 2 Revised edition
Martin Lindstrom
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Brand Sense: Sensory Secrets Behind the Stuff We Buy 2 Revised edition
Martin Lindstrom
From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
192 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de abril de 2010 |
| ISBN13 | 9780749460570 |
| Editoras | Kogan Page Ltd |
| Páginas | 192 |
| Dimensões | 140 × 216 × 15 mm · 266 g |
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