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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication
Danesi, Marcel, University of Toronto
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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - The R&L Series in Mass Communication
Danesi, Marcel, University of Toronto
Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
220 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 21 de setembro de 2007 |
| ISBN13 | 9780742555457 |
| Editoras | Rowman & Littlefield |
| Páginas | 220 |
| Dimensões | 161 × 224 × 14 mm · 364 g |
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