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Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society 2º edição
Arthur Asa Berger
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Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society 2º edição
Arthur Asa Berger
This edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. A new chapter raises questions about prescription drug advertising and advertising to children.
216 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 25 de agosto de 2003 |
| ISBN13 | 9780742527249 |
| Editoras | Rowman & Littlefield |
| Páginas | 216 |
| Dimensões | 150 × 227 × 12 mm · 281 g |
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