Conte aos seus amigos sobre este item:
Product, Platform and Audience Robert J Phillips
Item sob encomenda (no estoque do fornecedor)
Presentes de Natal podem ser trocados até 31 de janeiro
O que dizem nossos clientes:
Product, Platform and Audience
Robert J Phillips
Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.
This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R& A report sales.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de fevereiro de 2018 |
| ISBN13 | 9780648277507 |
| Editoras | Emerging Technology Networks |
| Páginas | 318 |
| Dimensões | 148 × 210 × 17 mm · 381 g |
| Idioma | Inglês |