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Group Consensus and Minority Influence: Implications for Innovation
CKW De Dreu
Group Consensus and Minority Influence: Implications for Innovation
CKW De Dreu
This text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. provides useful insights on how to work more effectively with groups in applied settings. An innovative contribution to research on consensus and innovation.
340 pages, 27
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 16 de abril de 2001 |
ISBN13 | 9780631212324 |
Editoras | John Wiley and Sons Ltd |
Páginas | 340 |
Dimensões | 158 × 236 × 31 mm · 626 g |
Idioma | English |
Editor | De Dreu, Carsten K. W. (University of Amsterdam) |
Editor | De Vries, Nanne K. (Maastricht University) |
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