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The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale John A. List
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The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
John A. List
THE VOLTAGE EFFECT explores why some ideas succeed while others fail to scale. Highlighting the importance of achieving "high voltage," List identifies five vital signs that make an idea replicable. Drawing on research and real-world examples, he offers strategies for maximizing impact across various sectors, emphasizing that understanding scaling can drive meaningful change in society.