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Principles and Practice of Social Marketing: An International Perspective
Donovan, Rob (Curtin University of Technology, Perth)
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Principles and Practice of Social Marketing: An International Perspective
Donovan, Rob (Curtin University of Technology, Perth)
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
524 pages, 65 b/w illus. 19 tables 64 exercises
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de outubro de 2010 |
| ISBN13 | 9780521167376 |
| Editoras | Cambridge University Press |
| Páginas | 526 |
| Dimensões | 189 × 243 × 26 mm · 1,02 kg |
Ver tudo de Donovan, Rob (Curtin University of Technology, Perth) ( por exemplo Paperback Book e Hardcover Book )