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Crafting Strategy: Embodied Metaphors in Practice
Heracleous, Loizos (University of Warwick)
Crafting Strategy: Embodied Metaphors in Practice
Heracleous, Loizos (University of Warwick)
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.
260 pages, 27 b/w illus. 16 tables
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 2 de junho de 2011 |
ISBN13 | 9780521116558 |
Editoras | Cambridge University Press |
Páginas | 260 |
Dimensões | 149 × 235 × 18 mm · 542 g |
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