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Wharton on Dynamic Competitive Strategy
GS Day
Wharton on Dynamic Competitive Strategy
GS Day
This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
480 pages, illustrations
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 3 de setembro de 2004 |
ISBN13 | 9780471689577 |
Editoras | John Wiley & Sons Inc |
Páginas | 480 |
Dimensões | 228 × 152 × 35 mm · 680 g |
Idioma | English |
Editor | Day, George S. |
Editor | Reibstein, David J. |