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Attracting Investors: A Marketing Approach to Finding Funds for Your Business
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Attracting Investors: A Marketing Approach to Finding Funds for Your Business
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.
256 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de setembro de 2004 |
| ISBN13 | 9780471646563 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 256 |
| Dimensões | 160 × 239 × 23 mm · 428 g |
| Idioma | English |
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