
Conte aos seus amigos sobre este item:
New Product Development: Managing and Forecasting for Strategic Success
Robert J. Thomas
New Product Development: Managing and Forecasting for Strategic Success
Robert J. Thomas
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
368 pages, Illustrations
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 16 de dezembro de 1993 |
ISBN13 | 9780471572268 |
Editoras | John Wiley & Sons Inc |
Páginas | 368 |
Dimensões | 185 × 265 × 31 mm · 666 g |
Idioma | English |
Mostrar tudo
Mais por Robert J. Thomas
Ver tudo de Robert J. Thomas ( por exemplo Paperback Book e Hardcover Book )