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Body of Truth: Leveraging What Consumers Can't or Won't Say
Hill, Dan (Sensory Logic, Inc.)
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Body of Truth: Leveraging What Consumers Can't or Won't Say
Hill, Dan (Sensory Logic, Inc.)
Companies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed he results are bad advertisements, or advertisements that are compelling but overshadow the product.
268 pages, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de agosto de 2003 |
| ISBN13 | 9780471444398 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 272 |
| Dimensões | 162 × 244 × 29 mm · 616 g |
| Idioma | English |
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