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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage - Wiley Cost Management Series
Daly, John L. (Daly Consulting and Executive Education, Chelsea, Michigan)
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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage - Wiley Cost Management Series
Daly, John L. (Daly Consulting and Executive Education, Chelsea, Michigan)
Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit.
288 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 21 de novembro de 2001 |
| ISBN13 | 9780471415350 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensões | 161 × 231 × 22 mm · 576 g |
| Idioma | English |