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Divide and Conquer: Target Your Customers Through Market Segmentation
Harry Webber
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Divide and Conquer: Target Your Customers Through Market Segmentation
Harry Webber
A practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to waste" and "I'm stuck on Band-Aid" has invented a powerful new marketing strategy called selective marketing.
232 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de junho de 1998 |
| ISBN13 | 9780471176336 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensões | 160 × 235 × 23 mm · 521 g |
| Idioma | English |
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