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Competitive Strategy For Dummies Richard Pettinger
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Competitive Strategy For Dummies
Richard Pettinger
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
392 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2 de abril de 2009 |
| ISBN13 | 9780470779309 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 392 |
| Dimensões | 187 × 235 × 22 mm · 714 g |
| Idioma | Inglês |
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