Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services - Tim Williams - Livros - John Wiley & Sons Inc - 9780470587157 - 17 de setembro de 2010
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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

Tim Williams

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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.


188 pages, Illustrations

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 17 de setembro de 2010
ISBN13 9780470587157
Editoras John Wiley & Sons Inc
Páginas 208
Dimensões 237 × 162 × 21 mm   ·   394 g
Idioma English  

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