Attribution Modelling in Google Ads and Facebook - Himanshu Sharma - Livros - Blurb - 9780368079610 - 23 de julho de 2025
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Attribution Modelling in Google Ads and Facebook

Himanshu Sharma

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Attribution Modelling in Google Ads and Facebook

Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 23 de julho de 2025
ISBN13 9780368079610
Editoras Blurb
Páginas 478
Dimensões 203 × 254 × 33 mm   ·   1,27 kg
Idioma English  

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