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Introduction to Advertising: Understanding and Managing the Advertising Process 1º edição
Mogaji, Emmanuel (University of Greenwich, UK)
Introduction to Advertising: Understanding and Managing the Advertising Process 1º edição
Mogaji, Emmanuel (University of Greenwich, UK)
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
272 pages, 43 Line drawings, black and white; 32 Halftones, black and white; 2 Tables, black and whi
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 31 de maio de 2021 |
ISBN13 | 9780367441999 |
Editoras | Taylor & Francis Ltd |
Páginas | 308 |
Dimensões | 246 × 173 × 22 mm · 614 g |
Idioma | English |
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