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Brands: The New Wealth Creators
John Murphy
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€ 63,49
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Brands: The New Wealth Creators
John Murphy
This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands.
240 pages, facsimiles
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 14 de novembro de 1997 |
| ISBN13 | 9780333659090 |
| Editoras | Palgrave Macmillan |
| Páginas | 224 |
| Dimensões | 155 × 235 × 16 mm · 387 g |
| Editor | Hart, S. |
| Editor | Murphy, J. |
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