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How to Market Computers and Information Technology Hamish E. Macarthur 2 Revised edition
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How to Market Computers and Information Technology
Hamish E. Macarthur
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.
344 pages, tables
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 18 de junho de 1994 |
| ISBN13 | 9780333608142 |
| Editoras | Palgrave Macmillan |
| Páginas | 332 |
| Dimensões | 210 × 297 × 24 mm · 894 g |
| Idioma | Inglês |
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