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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth
M. Bergstrom
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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth
M. Bergstrom
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
256 pages, 17 black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de abril de 2012 |
| ISBN13 | 9780230120624 |
| Editoras | Palgrave Macmillan |
| Páginas | 237 |
| Dimensões | 157 × 236 × 23 mm · 417 g |
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