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Trade Shows in the Globalizing Knowledge Economy
Bathelt, Harald (Professor of Political Science; and Professor of Geography; Zijiang Visiting Chair, Professor of Political Science; and Professor of Geography; Zijiang Visiting Chair, Department of Political Science and Department of Geography & Program
Trade Shows in the Globalizing Knowledge Economy
Bathelt, Harald (Professor of Political Science; and Professor of Geography; Zijiang Visiting Chair, Professor of Political Science; and Professor of Geography; Zijiang Visiting Chair, Department of Political Science and Department of Geography & Program
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization.
352 pages
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 17 de julho de 2014 |
ISBN13 | 9780199643080 |
Editoras | Oxford University Press |
Páginas | 342 |
Dimensões | 158 × 241 × 25 mm · 684 g |
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