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Ethical Marketing Patrick Murphy 1º edição
Ethical Marketing
Patrick Murphy
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
288 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 25 de agosto de 2004 |
| Data do lançamento original | 2005 |
| ISBN13 | 9780131848146 |
| Editoras | Pearson Education (US) |
| Páginas | 288 |
| Dimensões | 229 × 155 × 16 mm · 367 g |
| Idioma | Inglês |
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