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Consumer Behavior J. Paul Peter 8º edição
Consumer Behavior
J. Paul Peter
Provides a strategic look at consumer behavior in order to guide marketing activities.
576 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de fevereiro de 2007 |
| ISBN13 | 9780071259354 |
| Editoras | McGraw-Hill Education - Europe |
| Páginas | 576 |
| Dimensões | 200 × 255 × 21 mm · 999 g |
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