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Simulated Test Marketing: Technology for Launching Successful New Products
Kevin J. Clancy
Simulated Test Marketing: Technology for Launching Successful New Products
Kevin J. Clancy
An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.
306 pages, Illustrations
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 6 de março de 1995 |
ISBN13 | 9780029055052 |
Editoras | Simon & Schuster Ltd |
Páginas | 306 |
Dimensões | 152 × 229 × 25 mm · 454 g |
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