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Audel Promoting and Marketing Your Crafts
Edwin M. Field
Audel Promoting and Marketing Your Crafts
Edwin M. Field
Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets.
352 pages, illustrations
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 1994 |
ISBN13 | 9780025377424 |
Editoras | John Wiley & Sons Inc |
Páginas | 360 |
Dimensões | 140 × 210 × 16 mm · 408 g |
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